Adding Your Offers - Best Practices

Every product or service you add creates a discovery opportunity in AI search.

Why This Matters:

When someone asks an AI for a solution you provide, your offers are what get recommended. No offers = no recommendations.

What to Include:

Offer Name
Clear and descriptive. "12-Week Email Strategy Program" beats "Marketing Program"

Detailed Description (150-300 words)

• What's included
• Who it's for
• Problems it solves
• Expected outcomes
• Your unique approach

Pricing
Be as specific as possible:

• Exact price: "$2,500"
• Range: "$2,000-$5,000"
• Starting price: "Starting at $1,500"

Avoid "Contact for pricing" - AI systems prefer citeable numbers.

Target Audience
Who is this for? Be specific about:

• Business size or type
• Industry or niche
• Experience level
• Budget range

What's Included
List specific deliverables:

• Number of sessions
• Templates or resources
• Support level
• Duration or timeframe

Best Practices:

✅ Add EVERY offering (even if not your main focus)
✅ Include specific pricing or ranges
✅ Be clear about who it's for
✅ List concrete deliverables
✅ Describe expected outcomes

❌ Don't use vague descriptions
❌ Don't hide pricing
❌ Don't skip "smaller" offers

Tip: Add one offer completely before starting the next. Quality over quantity for your first few.