Business Essentials - What to Include and Why It Matters

Created by Alex Sheach, Modified on Sat, 25 Oct at 11:07 AM by Alex Sheach

The Business Essentials section creates your core business identity for AI systems.


Why This Section Matters:


This is how AI systems understand WHAT your business is, WHERE you operate, and HOW to contact you. Complete information = confident AI citations.


Required Fields:


Business Name
Your official business or brand name. Use the name customers know you by.


Business Description (2-3 sentences)
What you do, who you serve, and what makes you unique. Be specific: "Email marketing for e-commerce brands" beats "marketing consultant."


Website URL
Your main business website (include https://)


Business Logo URL
Direct link to your logo image (see "How to Get Image URLs" article)


Contact Information

  • Business phone number
  • Business email address
  • Physical address or city/state


Service Area
Where you work: Local, Regional, National, or Online/Worldwide


Industry
Choose the category that best matches your business


Common Issues:

  • "Image URL not working" → Make sure it ends in .jpg, .png, etc.
  • "Website URL invalid" → Include https:// at the start
  • "Service area unclear" → Be as specific or broad as accurate


Tip: Keep this information consistent with your website footer and social profiles. AI systems cross-check for accuracy.


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